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Aging well: Targeting seniors' needs

Nov 2017

The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.


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Fruit D Or Demi Sel Omega 3: Slightly Salted Light Margarine With Omega 3 (France). Naturally rich in omega 3 which is good for the heart. No hydrogenated vegetable fat. With vitamin E, a natural antioxidant. Omega 3 helps maintain cholesterol. The beneficial effects of omega 3 are obtained by the daily consumption of 2g. Vitamin E helps protect cells against oxidative stress. Fat reduced. Enriched with vitamins A and D. 100% vegetable. The palm oil used in this product is traceable and certified sustainable.