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NPD in action: Clean label supplements

Feb 2019

Interest in dietary supplements has grown as consumers become increasingly knowledgeable about health and wellness. As concern over preservatives and artificial ingredients within this space also rises, clean label has become a standard expectation. This, in turn, influences supplement manufacturers to focus on creating optimal transparent product labels with non-GMO, natural and organic claims.  


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GNC Earth Genius Black Seed Oil Dietary Supplement (US). The non-GMO, cold-pressed Earth Genius Black Seed Oil is a natural, vegan source of essential fatty acids. Because essential fatty acids aren't manufactured by the body, they must be consumed in your diet. Essential fatty acids play an important role in maintaining the integrity and structure of your body tissues. Comes in a 235ml glass bottle.