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Aging well: Targeting seniors' needs

Nov 2017

The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.


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New Choice Pitted Prunes California (Thailand). New choice dried plum provide nutritional benefit: dietary fiber helps maintain a healthy digestive system. Vitamin A important for good vision and healthy skin. Vitamin C protect our health from cardiovascular, cancer, stroke and eye health. Potassium helps maintain normal blood pressure. Fat-free. Cholesterol free.