NPD in action: Healthy indulgence
Feb 2018Indulgence and health do not have to be mutually exclusive concepts. Consumers want the best of both worlds, eating with pleasure, but without the guilt feeling usually associated with it. In this scenario, offering indulgent products with health benefits so that they feel satisfied without compromising their diets is paramount. Reformulating existing products and creating new ones to tap into this market segment will continue to be high on the agenda of food and beverage businesses.
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Bigelow Benefits Blueberry And Aloe Herbal Tea (US). Eighteen teabags of blueberry and aloe herbal tea. All of us know how important it is to put good things in our bodies to help us stay strong. That desire was the inspiration for the Bigelow Benefits line, everyday teas that fuel your body with good for you ingredients. But of course, flavor is everything to the Bigelow family, so Bigelow designed this line to taste fabulous and help support your well-being.
