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NPD in action: Keto offerings

Feb 2019

A string of keto-centric launches in recent times has bolstered the diet’s following and it’s set to be one of the biggest diet trends of 2019. The body reaches a ketogenic state when carbohydrate intake is so low that the body shifts to producing ketones to help fuel organs. According to Innova Market Insights data, new food and beverage launches featuring a keto claim are gaining momentum with an average annual growth of 40 percent globally between 2014 and 2018.


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Lakanto Monkfruit Sweetened Chocolate Syrup (US). Sugar free chocolate syrup in a 473ml plastic bottle. Try on ice cream, fruit and other desserts. Low carb. Contains 2 net carbs. Ketogenic diet. No artificial sweeteners. Suitable for vegans. Sugar free. Gluten free. Dairy free. Plant based. All natural. Made with pure, natural ingredients. No artificial ingredients.