Aging well: Targeting seniors' needs
Nov 2017The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.
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Sun Fed Ranch Chicken Bone Broth (US). Bone broth is a nutrition powerhouse– it’s loaded with protein and contains essential amino acids, important minerals, and skin boosting gelatin derived from natural collagen in the bones that nourishes joints and boosts the immune system. Bone broth is popular with athletes, paleo enthusiasts, and health and beauty-conscious customers. Sun Fed Ranch ingredients are thoughtfully sourced, from the grass-fed beef to the free-range chicken bones that are all raised without antibiotics or added hormones, to the vegetables that are picked at the season’s peak. Perfect for sipping right out of the carton or boosting your favorite recipe.
