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NPD in action: Collagen innovations

Dec 2018

Interest is rising in collagen’s potential for sports nutrition, healthy aging, bone and joint health. Consumers are increasingly looking for preventative health supplements and ingredients, whether it is to support their active lifestyles or healthy aging. While the popularity of collagen will keep growing, consumers will demand more enticing and innovative product formats to incorporate the ingredient into their daily diets. Collagen peptides have a neutral taste profile, therefore can easily be integrated into a range of functional food and drinks.


7/10

Super Nature Wellness Bowl Super Collagen Creamy Chicken And Mushroom Wholemeal Pasta (Australia). Tender chicken breast in a delicious, light, creamy mushroom sauce made with added collagen, served with whole meal pasta and sides of pumpkin, broccoli and spinach and red capsicum mix.