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NPD in action: Collagen innovations

Dec 2018

Interest is rising in collagen’s potential for sports nutrition, healthy aging, bone and joint health. Consumers are increasingly looking for preventative health supplements and ingredients, whether it is to support their active lifestyles or healthy aging. While the popularity of collagen will keep growing, consumers will demand more enticing and innovative product formats to incorporate the ingredient into their daily diets. Collagen peptides have a neutral taste profile, therefore can easily be integrated into a range of functional food and drinks.


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Vinamilk Probeauty Blueberry Yogurt with Collagen (Malaysia). Blueberry flavored yogurt with collagen. European fermentation technology. Certified halal. Supplemented with collagen for youthful and vibrant skin.