Sports Nutrition

“Authentic ashwagandha”: Sabinsa’s adaptogen complies with USP authenticity test

11 Feb 2019 --- Sabinsa’s Shagandha Ashwagandha Root Extract 2.5 percent from Withania somnifera has been found to comply with the US Pharmacopoeia-National Formulary (USP-NF) monograph, confirming its authenticity. The company chose botanical specialist Alkemist Labs to test the ingredient. Ashwagandha’s growing popularity makes caution in sourcing crucial to guard against the adulteration that often follows rapid growth in demand for a herb, according to Sabinsa Founder Dr. Muhammed Majeed.

Coming to America: SynTech Nutrition brings its sports supplements to the US

23 Jan 2019 --- SynTech Nutrition, a sports supplement company based in Belgium, will be bringing its “Elite Series” of supplements to the US this year. The sports range aims for complete transparency through the use of clear labeling and scientifically substantiated, active ingredients.

Gac attack: New GacLife sports nutrition line debuts amid superfruit push

10 Jan 2019 --- GacLife, supplier of beverages infused with the superfruit gac (Momordica cochinchinensis), is eyeing new opportunities in the sports nutrition market with the addition of Gac Sports to its range. The Southeast Asian gac fruit is touted as packing a potent phytonutrient, carotenoid and electrolyte punch. Its use in NPD has risen strongly in recent years, albeit from a small base.

First for tomato extracts: Lycored blend achieves non-GMO project verification boost

04 Jan 2019 --- Lycomato, Lycored’s proprietary blend for supplements, is being marketed as the first tomato extract to carry the Non-GMO Project Verified seal. This gives consumers assurance that a product has completed a comprehensive third-party verification for compliance with the Non-GMO Project Standard.

Avoiding drug-nutrient interaction: Persona launches novel analysis portal

07 Dec 2018 --- Persona, a personalized nutrition platform, has launched Vitamin Packs Pro, a portal for nutritional assessment and dietary supplement analysis. The new portal enables healthcare practitioners to quickly cross-reference and assess over 650 prescription medications to gain insights into how to avoid drug-nutrient interactions, according to the company.

UK: Lack of evidence to justify ban on energy drinks sales to children, says government committee

05 Dec 2018 --- The UK government’s Science and Technology Committee’s “Energy drinks and children” report has concluded that societal concerns could justify a ban on the sale of energy drinks to children, but found that the current quantitative evidence alone is not sufficient to warrant statutory legislation – for now. This comes despite a range of British health experts urging the UK government to push on with its proposals to ban energy drink sales to under-18s amid concerns over the potential negative impacts of excessive caffeine consumption on mental and physical health.

Quality control: Plasma Nutrition debuts free technology to enhance protein safety

05 Dec 2018 --- US start-up Plasma Nutrition has launched ioShield, a new level of food safety protection that seeks to provide brands and consumers added confidence in their nutritional supplements. The new technology will be offered for free to brands. Combined with the enhanced bioavailability of the company’s products, such as ioWhey Protein, ioShield is touted as showcasing the company’s commitment to creating elite quality products consumers can trust.

Going the distance: Beneo showcases sportified concepts with mainstream appeal at HiE 2018

03 Dec 2018 --- Active lifestyle demands continue to dominate the R&D efforts of the industry’s key players. At this year’s Health Ingredients Europe (HiE) in Frankfurt, Germany, Beneo sought to demonstrate how the industry can create innovative, sportified food and beverage products that are relevant and appealing to mainstream consumers. At the show, the company highlighted the myriad possibilities for NPD featuring its range of functional ingredients.

HiE 2018: Carbery to enter digestive health market with fermented protein ingredient launch

27 Nov 2018 --- Carbery will be unveiling a new ingredient range at Health Ingredients Europe 2018 (HiE), beginning today in Germany, which targets the digestive health and active consumer segments. By combining the two trends of fermentation and protein, the new dairy ingredients, coined Bifipro, deliver a unique combination of high-quality protein with prebiotic promoting properties.

US start-up No Cow introduces low sugar energy bar with patented caffeine ingredient

21 Nov 2018 --- US active nutrition start-up No Cow is launching its No Cow Energy Bars, following a partnership with General Mills. The energy bars are low in sugar (one gram) and contain 45mg of Coffee Bean Flour, an innovative, patented caffeine source that provides sustainable energy that is the equivalent of half a cup of coffee. No Cow Energy Bars contain oats, nuts, and almond butter and 12g of protein per serving. Moreover, they bars are gluten-free, soy-free and non-GMO.

Resistant starch for athletic performance: Australian start-up launches gut hydration system

21 Nov 2018 --- Australia-based Flinders University start-up, Preserve Health, has launched a two-step hydration system backed by more than 20 years of medical research between Flinders and Yale Universities. The system, called PREPD, uses a unique resistant starch that has been identified as a key factor in promoting hydration in the gut.

Beef extract obtained from cooking process may boost exercise performance, mice study finds 

13 Nov 2018 --- An extract obtained by cooking beef could improve exercise performance and lessen post-exercise fatigue, a mice study published in Nutrients has found. The study sought to evaluate the potential beneficial effects of beef extract on exercise performance, as well as the related role of the gut microbiota. Although the extract was found to improve exercise performance by preserving muscle glycogen, it was independent of any relationship with the gut microbiota.

Yuzu, taro and cookie dough: Innovative flavors flex their muscles in sports nutrition category 

12 Nov 2018 --- The sports nutrition market is continually undergoing growth, necessitating flavor innovation for both product differentiation and base-protein taste masking. In an era of bountiful choice, it has never been more critical, yet challenging, to stand out on the shelf, and one way to catch a consumers eye is through novel flavor use. “Flavours of the future” in the sports nutrition market span global cuisines to tantalize future consumer taste buds with yuzu and mochi flavors, as well as US-style s’mores, cookie dough and birthday cake, according to a research project conducted by Synergy Flavours.

AI meets sports nutrition: BASF-Nuritas collaboration yields plant-based peptide ingredient to modulate inflammation

06 Nov 2018 --- BASF has launched a sports nutrition ingredient containing a unique set of plant-based peptides identified using artificial intelligence (AI), for regulating inflammation. Coined PeptAIde, the ingredient was developed as part of a collaboration between BASF and biotech company Nuritas to discover new bioactive peptides to meet evolving consumer needs. Peptides are biologically occurring short chains of amino acids, with some acting as potent signaling molecules in the body.

Wellmune holds sports nutrition potential in beverage applications, study notes

06 Nov 2018 --- Wellmune’s immune health halo has expanded with a recent study highlighting its potential for marathon runners. The study found that consuming beverages fortified with the yeast beta-glucan ingredient, supplied by Kerry, can reduce the severity and impact of upper respiratory tract infection (URTI) symptoms associated with intense exercise stress. The ingredient is particularly suitable for beverage applications and athletes’ concerns over immune health present a clear market opportunity for beverage innovators.

“Big protein, small bottle”: Arla Foods Ingredients to introduce whey shot concept

31 Oct 2018 --- Arla Foods Ingredients is launching a new concept that will allow manufacturers to create a protein shot made exclusively with whey as a protein source. The “Protein Extreme” concept packs 20g of high-quality whey protein into a convenient 100ml, low-calorie serving.

Provexis optimism on future sports nutrition health claim for tomato extract

23 Oct 2018 --- Provexis’ patented tomato extract has increasingly moved into sports nutrition applications, with Niamh O’Kennedy, Director of R&D, noting she is “optimistic” for a future sports nutrition health claim. DSM markets Provexis' tomato extract as Fruitflow, which has over 30 platelet compounds and is said to counteract the adverse effects of over-exercise on inflammation. Such effects of exercise are not understood enough by those who perform at high levels, such as professional athletes and marathon runners, O’Kennedy explained at the Food Valley Summit, held in Wageningen, the Netherlands on October 10th.

Ashwagandha: Rooted in tradition, set for sky-high NPD growth 

18 Oct 2018 --- Boosted by growing consumer demand for natural remedies to fight the daily stresses of modern life, the adaptogenic herb ashwagandha is seeing an impressive uptake in usage. Innova Market Insights data has shown an increase of 48 percent in the number of food and beverage launches globally in 2018 (year to date) relative to 2015, and the adaptogenic herb’s market potential has not gone unnoticed by suppliers, with both Arjuna Natural and Sabinsa announcing the launch of ashwagandha ingredients this autumn.

US study uncovers "continued" use of harmful ingredients in OTC dietary supplements

15 Oct 2018 --- Potentially harmful active pharmaceuticals continue to be identified in US over-the-counter (OTC) dietary supplements commonly marketed for sexual enhancement, weight loss or muscle building, according to a study published in JAMA. The researchers analyzed US Food and Drug Administration (FDA) warnings from 2007 through 2016 to show that unapproved pharmaceutical ingredients were identified in 776 dietary supplements. In response, US health bodies and trade associations are calling for consumer caution and reform to ensure supplements are free from pharmaceutical contamination.

Microbiota and sports performance: Calls for greater NPD innovation from Olympic Gold skater

12 Oct 2018 --- Probiotics hold major untapped potential in the sports nutrition arena, with greater scientific support for efficacy coming on stream in just the past 4 to 5 years. But there is still plenty of innovation potential to fill. This is according to Dutch Olympic Gold Medal speed skater and newfound nutrition entrepreneur, Mark Tuitert.

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