Special Reports

“Aging well starts young”: Preventative approach widens NPD scope

14 Feb 2019 --- Health and wellness are important for consumers across all age groups and life stages, united by a common goal of “aging well.” The nutrition industry is increasingly approaching the topic of aging in a broad manner, tapping into a range of market areas from bone and joint health to energy and alertness. Long gone is a negative “anti-aging” philosophy and celebrated is an approach touting “positive aging” or “aging well,” according to industry experts.

“Personalization instead of moderation”: Experts weigh in on the carbs vs. fat debate

06 Feb 2019 --- With consumers increasingly looking to improve their health and physiology, diet trends including intermittent fasting, ketogenic and paleo remain popular while sugar has long been ostracized. Carbohydrates and fat are both important macronutrients and have long been at the forefront of the healthy diet debate. The question of which of the two is most beneficial for weight control and overall health remains.

Bone broth: Trend or nutrition staple? Experts explain

30 Jan 2019 --- Among staple nutritional trends, such as plant-based, low carb and high protein, bone broth is also being highlighted for its nutritional value and health benefits. The substance is touted as promoting gut health, easing joint pain and fighting inflammation. Innova Market Insights has reported over six times as many products marketed as containing “bone broth” in 2017 as in 2015, with a CAGR of 147 percent.

Powered by plants and keto is king: Which diets will trend in 2019?

21 Jan 2019 --- One overarching theme in the industry this year will be a “holistic approach” to health and weight management. This could even incorporate sustainability and mental health concerns, according to dieticians. Under this holistic umbrella, the keto diet, gut-boosting foods, dairy alternatives and plant proteins are all set to shine in 2019, as highlighted in the annual Pollock Communications and Today’s Dietician “What's Trending in Nutrition” survey.

“A way of life”: Keto among the “holistic” weight management strategies to dominate in 2019

14 Jan 2019 --- As a new year begins, shiny new year's resolutions lists crop up across the board. With the popular “new year, new me” mentality, many consumers vow to give their lifestyles a healthy rehash, both in terms of nutrition and dusting off gym passes to reinvigorating stale workout schedules. Dialogues around weight loss are undergoing constant evolution as trends come and go. Yet, after speaking to key suppliers and players in the weight management field, NutritionInsight learns how a holistic approach, as well as the trendy keto diet, will shape the market this year.

2019 trends to watch: Personalization trend spawns “Year of the Empowered Consumer”

28 Dec 2018 --- Consumers are more discerning when it comes to their nutrition than ever before. With personalized nutrition moving beyond just tailored diets and wearable technology giving us more insight into personal health KPIs, we are arguably entering the age of the empowered consumer. Consumers are seeking to take control of their health through preventative means, and this is having an impact on the gray area between food and pharma. The consumer healthcare landscape has seen major shifts over 2018, as exemplified by this week’s announcement of a GSK-Pfizer Joint Venture. At the same time, the growing role for nutrigenomics as a science means that ever smaller demographic groups are being targeted, while technologies that include AI and 3D printing make customization even more prevalent.

The key nutritional themes of 2018: A year in review

20 Dec 2018 --- As the year draws to a close, NutritionInsight looks at the key trends that made headlines over the past 12 months. Digestive health remained a popular topic this year, with the industry seeing fiber and fermented foods further rising in demand, while personalized nutrition maintained its standing as an area of high interest. 2018 also marked the year of plant-based diets coming to the fore via the increasing popularity of meat and dairy alternative options combined with consumers’ need for more conscientious food choices. Protein enjoyed innovation and varying NPD, often within the sports nutrition market, but also in senior and medical nutrition.

Under plant-based pressure: “Plenty of room on the shelf,” say dairy ingredient suppliers

06 Dec 2018 --- Interest in plant-based nutrition is showing no signs of slowing down, with The Plant Kingdom being one of Innova Market Insights’ Top Trends for 2019. Plant-based options are flourishing in a range of categories, with dairy alternatives, for example, on the rise. But what will this plant-centered NPD boom spell for dairy suppliers, as consumer interest turns toward the ever-growing range of non-dairy options? At HiE 2018 in Frankfurt, Germany, NutritionInsight spoke with a number of dairy ingredients suppliers to hear their views on plant-based NPD growth and how it will impact the dairy ingredients sector.

Cannabis is a packaging industry “without precedent,” says AssurPack Founder

27 Nov 2018 --- Following 30 years in the pharmaceutical packaging business, Founder of AssurPack, Nancy Gruskin Warner, entered the emerging, yet somewhat booming, cannabis industry. Consumers are demanding when it comes to packaging and there is no exception when it comes to the cannabis market. However, as Warner tells PackagingInsights, “this is an industry without precedent,” with suppliers facing challenges related to swiftly changing regulations. However, the growing market and consumer enthusiasm do present ample opportunity for packaging NPD.

Metabolic surgery: Transformational or quick-fix?

19 Nov 2018 --- More than one-third of US adults are obese and some of the lead causes of non-communicable disease’ deaths – such as stroke, diabetes and cancers – are obesity-related. Although a healthy diet and lifestyle are key to healthy weight management, more drastic measures, such as bariatric surgery, are becoming more commonplace as obesity levels rise. NutritionInsight takes a look into the discussion around bariatric surgery, following research presented during last week’s Obesity Week event based in Tennessee, US.

Conveying overall wellness: Better-for-you NPD thrives on protein, fiber and natural platforms

08 Nov 2018 --- With half of all food and beverage launches in 2018 year to date having a better-for-you claim, the surge in product innovation catering to consumer demands for a healthier lifestyle is clear-cut. But what are some of the standout strategies for creating products with a much sought after health halo? Yesterday’s webinar presented by Innova Market Insights cast a light on the role of protein, fiber and natural ingredients in providing formulators with key strategies to convey overall wellness in food and beverage development.

Feeling good inside and out: Consumers seek fiber for gut health 

01 Nov 2018 --- Fiber holds increasing potential for manufacturers as an ingredient that can be added to products to throw in an extra dash of health and satiety. Due to its strong prebiotic value, consumers are increasingly recognizing the health benefits that a fibrous diet can bring – beyond keeping you regular. Further bringing fiber into the spotlight, eight specific fibers were greenlighted by the US Food and Drug Administration (FDA) in a regulatory announcement earlier this year, meaning that the promoted fibers can be classified as “dietary fibers” on the upcoming Nutrition Facts Label. Fiber is a key ingredient for feeling good inside and out.

“When business fights malnutrition, everybody profits,” says Bill & Melinda Gates Foundation exec

24 Oct 2018 --- Innovation is key to providing affordable, nutritious foods to lower-income consumers, a currently underserved segment in need of industry attention. This growing industry spotlight will not only provide millions of consumers around the globe with the much-needed means to fight malnutrition, but also present the industry with an array of business opportunities. This is according to Kamel Chida, Deputy Director of Private Sector Partnerships at the Bill & Melinda Gates Foundation, speaking at Future Food-Tech in London last week. The summit brought together start-ups, academics and food and beverage industry leaders to discuss the role of disruptive technologies in facing the key bottlenecks and opportunities in the world of food and beverages.

Mobile for longer: Active consumers seeking to prevent joint decline early widen target markets

18 Oct 2018 --- The joint and bone health space has moved far beyond encompassing just seniors. Instead, products aimed at mobility are finding audiences as varied as young people to athletes at different levels of training and fields of sports. On top of that, it has expanded to include all mobility-related aspects, such as tendon and muscle health.

How super? Nutrient dense profiles and innovative NPD drive superfruit growth

12 Oct 2018 --- Despite there being no concise definition of a superfruit, this group of “health haloed” fruits are generally said to be rich in nutrients and offer dense health benefits, such as adaptogenic properties. As consumers are increasingly eager to seek out extra nutrition in every bite, superfruits of different kinds are popping up in a range of products and markets.

Food fortification may not be a silver bullet, but it is a strong instrument against malnutrition

05 Oct 2018 --- Malnutrition is an umbrella term which includes undernutrition, such as stunting and micronutrient deficiency, as well as obesity, overnutrition and non-communicable diseases. Accessible and cheap interventions, such as the fortification of staple foods with essential nutrients, seek to address micronutrient deficiencies, which is just one type of malnutrition. NutritionInsight speaks to key players in the field to gauge the impact food fortification can have on malnutrition, on both a large and small scale.

Grabbing the opportunity: Snacking NPD undergoes health transformation

24 Sep 2018 --- Consumers are increasingly seeking food options that are suitable for on the go consumption, as well as being nutritious. Traditional fast-food snacks may fall short as healthful demands prevail, spurring ample NPD and innovation in an array of market areas. Nutrition on the go is becoming more achievable as healthier foods package themselves in on the go friendly formats, as well as established snacking options undergoing healthy transformations.

Adapting to the market? Adaptogens thrive on natural and health trends, but marketing remains a challenge

20 Sep 2018 --- Products that are clean label, natural and have health benefits are in vogue, and busy lifestyles are putting a spotlight on foods and beverages that can offer some stress relief and mood balancing effects. It’s no wonder then that adaptogens – claimed to stabilize physiological processes and promote homeostasis – are having a moment. Featured in a growing number of product categories, suppliers tip ongoing research into their capabilities as well as consumer education as necessary for continued growth.

Botanical boosters: Consumer curiosity and quality control key to category growth

10 Sep 2018 --- Consumers are increasingly clued up on matters of health and nutrition, leading them to seek energy boosters from a wider range of sources than the typical office coffee machine. “What better than plants to deliver the benefits from nature?” asks Maider Gutierrez, Director of Marketing and Sales at Frutarom. “Everything revolves around being natural and that is where botanicals score high.” However, the botanical market has undergone vast changes in recent years, with an increased focus on authenticity and adulteration. How are major players in the industry adapting to these demands?

Clinical nutrition: Trending platforms for optimal recovery

05 Sep 2018 --- The medical nutrition space, which includes oral nutritional supplements (ONS) and enteral nutrition (tube feeding via the nose or gastrointestinal tract), is enjoying increased growth. Oral nutritional supplements, in particular, are experiencing a boost as consumers and healthcare providers increasingly prioritize health & wellness, focusing more on aging well and disease prevention. Moreover, ongoing research into the benefits of nutrition on the healing process, as well as a growing demand for products that have a chance of encouraging patient compliance, are providing ample opportunities for ongoing R&D.

loading